7 Things to Know Before Investing in Meme Stocks

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Investing in meme stocks can be highly volatile and speculative. Meme investing offers a thrilling and potentially lucrative opportunity for those willing to navigate its risks. However, the very factors that create these opportunities also contribute to significant volatility and unpredictability. Investors must approach meme stocks with a clear understanding of the risks involved, a well-thought-out strategy, and the psychological resilience to withstand the market’s emotional roller coaster. Here are seven key things to know before diving into this segment of the market:

Extreme Volatility:

Meme stocks are notorious for their rapid price swings. The influence of social media, especially platforms like Reddit, can cause massive price movements in short periods. Be prepared for significant volatility and the potential for large losses as well as gains​​​​.  A large portion of trading in meme stocks is driven by retail investors rather than institutional investors. Retail investors tend to have shorter investment horizons and may engage in speculative trading, contributing to volatility.

Market Sentiment and Social Media Influence:

The price of meme stocks is often driven by sentiment rather than fundamentals. Monitoring social media trends and forums like WallStreetBets on Reddit is crucial as these can significantly impact stock prices​​. Social media platforms, particularly Reddit, X (Twitter), and Discord, play a crucial role in the price movements of meme stocks. A viral post or a trending hashtag can lead to a surge in buying or selling activity. This was notably seen in the case of GameStop (GME) and AMC Entertainment (AMC), where coordinated efforts by retail investors on Reddit’s WallStreetBets led to significant price spikes. Social media can create echo chambers where investors reinforce each other’s beliefs. Confirmation bias, where people seek out information that confirms their existing beliefs, can amplify these effects. This can lead to groupthink, where investors collectively act on the same information, driving significant price movements.

Fundamental Analysis Often Takes a Backseat:

Traditional metrics like P/E ratios, earnings reports, and balance sheets may not be as relevant. Instead, the focus is on hype, momentum, and the collective actions of retail investors​​​​.

Risk of Short Squeezes and Gamma Squeezes:

Meme stocks can be subject to short squeezes, where heavily shorted stocks experience rapid price increases as short sellers cover their positions. Many of these companies  are small listed firms with lower market capitalizations and fewer shares available for trading (low float). This makes them more susceptible to price manipulation and large swings, as it takes fewer shares traded to move the price significantly. Gamma squeezes, related to options trading, can also drive up stock prices dramatically​​.

Liquidity Concerns:

While meme stocks can have high trading volumes, there can be moments of illiquidity where it becomes difficult to buy or sell large quantities without significantly impacting the stock price. This can lead to difficulty in executing trades at desired prices​​​​. The difference between the bid price (what buyers are willing to pay) and the ask price (what sellers are willing to accept) can widen considerably during volatile periods. This increases trading costs and can make it harder to enter or exit positions at desired prices.

Regulatory and Broker Restrictions:

Regulatory bodies and brokers may impose trading restrictions on meme stocks, such as limiting the number of shares or options that can be bought. These restrictions can impact your ability to trade freely and may come suddenly, affecting your investment strategy​​. Regulatory bodies like the SEC (Securities and Exchange Commission) may implement trading halts on meme stocks if they detect unusual trading activity or potential market manipulation. These halts can last from a few minutes to an entire trading session, preventing investors from executing trades. Brokers might increase the amount of collateral required to trade meme stocks on margin. This means investors need to have more cash or securities in their accounts to maintain their positions or initiate new ones. In extreme cases, brokers might temporarily suspend trading in certain meme stocks altogether, as seen during the GameStop rally when multiple brokers restricted trading due to liquidity concerns and clearinghouse requirements.

Psychological Pressure and Herd Mentality:

Investing in meme stocks can be stressful due to the psychological pressure of following the crowd. The fear of missing out (FOMO) and the anxiety from watching rapid price movements can lead to impulsive decisions. It’s essential to stay disciplined and stick to your investment strategy​​​​. Prices can become inflated as more investors buy into the hype, pushing the stock price far beyond its intrinsic value and when the crowd decides to sell, the stock price can plummet just as quickly, leading to significant losses for those who bought in at higher prices.

Understanding these factors can help manage the risks associated with meme stocks and make more informed investment decisions. Is important to limit the portion of your portfolio allocated to meme stocks to avoid overexposure to ruin risk and while social media can provide useful insights, always conduct your own research and due diligence before making investment decisions.