As the Middle East and North Africa (MENA) region solidifies its position as a global fintech powerhouse, the 25th edition of the Jordan Financial Expo & Awards (JFEX 2025) is poised to take center stage. Scheduled for September 23-24 at the Mövenpick Hotel in Amman, this longstanding event – launched in 2007 by Afaq Group – continues to demonstrate remarkable resilience amid global economic turbulence, evolving into a vital hub for innovation in banking, forex, fintech, and digital assets.

With over two decades of success under its belt, JFEX has weathered financial crises, pandemics, and geopolitical shifts, emerging as a cornerstone for cross-border collaboration. This year’s expo arrives at a pivotal moment for Jordan, where regulatory advancements in forex and the rising momentum of tokenization are reshaping the financial landscape. “Jordan is regaining its place as a fintech powerhouse in the region,” noted Suhair Ashqar, CEO of Afaq Group and the driving force behind JFEX. “With forex regulation returning and tokenization gaining momentum, we’re witnessing a new chapter for finance in the Middle East.”

A Strategic Venue in the Heart of Innovation

Jordan’s selection as host underscores its unique blend of historical allure and modern economic potential. Amman, the dynamic capital, seamlessly merges ancient heritage with contemporary vibrancy, offering attendees a backdrop of cultural immersion alongside world-class facilities. Beyond the city, Jordan’s iconic attractions – from the rose-red wonders of Petra (a UNESCO World Heritage site carved over 2,000 years ago) to the therapeutic shores of the Dead Sea and the preserved Roman ruins of Jerash – provide an enticing draw for international visitors. Aqaba’s coastal beauty and Irbid’s academic vibrancy further enhance the country’s appeal as a gateway to MENA’s financial future.

Economically, Jordan’s stable financial sector, bolstered by institutions like the Central Bank of Jordan and the Jordan Securities Commission, positions it ideally for events like JFEX. The kingdom’s focus on fintech regulation and digital economy initiatives aligns perfectly with the expo’s themes, attracting global players eager to tap into emerging markets.

Who Should Attend? A Convergence of Financial Titans

JFEX 2025 is designed for a diverse array of professionals shaping the industry’s trajectory. Financial institutions such as banks, investment firms, brokerages, and insurance companies will find fertile ground for strategic discussions. Fintech disruptors – including those pioneering digital payments, blockchain, and cryptocurrencies – alongside forex brokers, liquidity providers, and market makers, form the expo’s core. Institutional traders and investors from hedge funds, mutual funds, private equity, and asset management will also converge, seeking partnerships amid rapid digital transformation.

The event promises unparalleled networking, with opportunities to connect government officials, corporate leaders, and innovators. Attendees can expect market insights on trends, investment prospects, and regulatory shifts; exposure to cutting-edge solutions; and avenues for forging collaborations that drive growth.

A Lineup of Industry Luminaries

This year’s speaker roster reads like a who’s who of finance, blending regional expertise with global perspectives. Key figures include:

• Anita Kalergis, CEO of Ipsum Consulting, offering insights on consulting in volatile markets.
• Amro Abdu, CEO of MADARIK, focusing on Middle Eastern fintech strategies.
• Muamar Magam, Managing Partner at Quintus LTC, discussing long-term capital trends.
• Yasser Mansour and Bilal Sharqawi from Just Markets, elite sponsors of the event, who will highlight trading innovations.
• Dr. Marwa Salah, Founder and CEO of the Marwa Salah Foundation for Information Technology and Artificial Intelligence, exploring AI’s role in finance.
• Jörgen Ringman, Founder & Chief Visionary Officer of Water150 by Longhouse Foundation, addressing sustainable investments.
• Arafat Fayoumi, Executive Manager at the Central Bank of Jordan, providing regulatory outlooks.
• Dr. Khaldoun Nusair, Chairman of Afaq Group, sharing organizational insights.
• Dr. Carolina Rios, Associate Partner and Head of Virtual Assets, delving into digital economies.
• Elias Ahonen, CEO of Roqqu Europe, on European-MENA synergies.
• Dr. Mazen Bustanji, Capital Market Inspector at the Jordan Securities Commission, covering compliance and markets.

These speakers will lead panel discussions and workshops, fostering knowledge exchange on everything from online trading to blockchain applications.

Packed Agenda: From Forex to Web3

The two-day program kicks off each morning with welcome coffee and registration (noted as 2:00 AM – 3:00 AM, likely a formatting quirk for early setup). Afternoon sessions dive deep into pressing topics, emphasizing the intersection of traditional finance and emerging technologies.

September 23, 2025:

• 3:00 PM – 3:30 PM: Online Trading with JustMarkets: Opportunities, Trends, and Innovation
• 4:00 PM – 4:30 PM: Metaverse & Digital Assets: A Global Outlook
• 4:30 PM – 4:55 PM: MiCA vs. MENA Frameworks (comparing EU regulations with regional standards)
• 4:55 PM – 5:20 PM: Token Engineering, Stablecoins & CBDCs (and concurrently, From Hype to Reality: Communicating the Value of Web3 – possibly parallel tracks)
• 5:20 PM – 5:45 PM: Digital Identity, Health, Education & Community Projects

September 24, 2025:

• 3:00 PM – 3:30 PM: The Opportunity: Why Partnering with JustMarkets Makes Sense
• 4:00 PM – 4:30 PM: Investing in Cryptocurrencies: Risks & Opportunities
• 4:30 PM – 4:55 PM: Tokens & Sustainable Finance: From Vision to Design
• 4:55 PM – 5:20 PM: AI & IoT Powering Tokenized Economies
• 5:20 PM – 5:45 PM: Community Projects, Responsible Adoption & Smart Investment
• 6:00 PM – 6:30 PM: The Future of Digital Assets & Responsible Adoption

The agenda highlights JFEX’s forward-looking ethos, with sessions on central bank digital currencies (CBDCs), AI-driven tokenization, and sustainable finance – all critical as MENA accelerates its digital pivot.

Honoring Excellence: The GFI Awards

A highlight of JFEX is the Global Financial Innovation (GFI) Awards ceremony, which celebrates trailblazers in financial services, fintech, sustainability, and governance. Recognizing individuals, institutions, and initiatives for their impact, the awards – evolving from past iterations like the Jordan Financial Innovation Awards – underscore the expo’s commitment to excellence. Past winners, such as ATFX for “Most Transparent Broker” in 2023, exemplify the recognition’s prestige.

Seamless Access and Lasting Impact

Registration is straightforward: Sign up via the Genesis Expo platform, select your ticket, and receive a digital entry on your smartphone – no printing required. Early booking is advised, as interest is already building, with media partners and sponsors like JustMarkets amplifying the buzz.

In an era of rapid fintech evolution, JFEX 2025 offers more than an event – it’s a catalyst for profitable opportunities and strategic alliances. As Jordan bridges tradition and innovation, this expo reaffirms the MENA region’s role in global finance. For details and tickets, visit jfex.net.

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