Deckers Outdoor Corp., founded in 1973 by Douglas B. Otto and headquartered in Goleta, California, is a prominent player in the lifestyle and performance footwear, apparel, and accessories industry. The company operates through multiple distinct segments: UGG, HOKA, Teva, Sanuk, Other Brands, and Direct-to-Consumer. The UGG brand is renowned for its premium footwear and accessories, while HOKA is celebrated for its performance-oriented footwear with exceptional cushioning and stability. Teva specializes in outdoor lifestyle footwear, including sport sandals and boots, and Sanuk is known for its casual shoes and sandals rooted in Southern California surf culture. Additionally, the Other Brands segment includes Koolaburra by UGG. Deckers also maintains a robust Direct-to-Consumer channel, comprising retail stores and e-commerce platforms, allowing it to reach a diverse global customer base directly.
Deckers Outdoor Corporation has seen a significant surge in its stock price following robust Q1 FY26 earnings, driven by strong sales of its Hoka and Ugg brands. The company reported a 16.9% increase in sales, with particular demand noted in Europe and China. This performance has led to a positive reaction from the market, with shares jumping 11% on the news of the earnings beat. Analysts are split, however, on the future outlook of the stock, reflecting varying opinions on the sustainability of this growth. The overall sentiment is buoyed by the company’s recent financial results and the popularity of its key brands, which could potentially lead to continued investor interest in the near term. This news has made Deckers one of the most actively moving stocks recently, indicating a strong market focus on the company’s performance and future prospects.
The current price of $116.84 shows a significant recovery from the 52-week and year-to-date low of $93.72, indicating a 24.67% increase. However, it remains 47.83% below the 52-week and year-to-date high of $223.98, suggesting a substantial decline over the longer term. This is further evidenced by the price being 20.42% below the 200-day moving average, highlighting a bearish trend in a longer timeframe.
## Price Chart
Recent trends are more positive, with the price up 14.92% from the week’s low of $101.67, though it is still 7.64% below the week’s high of $126.5. The price is above both the 20-day and 50-day moving averages by 12.18% and 8.49%, respectively, indicating some short-term bullish momentum.
The RSI at 66.36 suggests the stock is approaching overbought territory, which could limit near-term upside potential. The MACD of 0.55 indicates a positive momentum in the short term. Overall, the stock shows recovery in the short term but faces challenges in regaining its previous highs, with mixed signals from technical indicators.
## Earnings Trend Table
| Date | Estimate EPS | Reported EPS | Surprise % |
|---|---|---|---|
| 2025-07-24 | 0.68 | 0.93 | 36.76 |
| 2025-05-22 | 0.60 | 1.00 | 66.11 |
| 2025-01-30 | 2.56 | 3.00 | 17.30 |
| 2024-10-24 | 1.24 | 1.59 | 28.51 |
| 2024-07-25 | 3.48 | 4.52 | 29.94 |
| 2024-05-23 | 2.89 | 4.95 | 71.46 |
| 2024-02-01 | 11.48 | 15.11 | 31.66 |
| 2023-10-26 | 4.43 | 6.82 | 53.82 |
Deckers Brands reported a robust first quarter for fiscal year 2026, with net sales surging 16.9% to $964.5 million, up from $825.3 million in the previous year. This growth was driven by significant increases in the HOKA® and UGG® brands, which saw sales jump 19.8% and 18.9%, respectively. Despite a slight decline in direct-to-consumer comparable net sales by 2.2%, wholesale net sales soared by 26.7%. International sales also saw a remarkable rise of 49.7%.
## Dividend Payments Table
| Date | Dividend |
|---|
However, the company experienced a slight dip in gross margin, down to 55.8% from 56.9%. Operating income improved, reaching $165.3 million, up from $132.8 million. Diluted earnings per share (EPS) increased by 24% to $0.93, adjusted for a six-for-one stock split.
